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The best of Pitti Uomo 104

in Men's clothing, Style guides
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The number one gathering place for classic men’s fashion opens its doors this week – we’re talking about Pitti Uomo, of course! On June 13-16, Florence will be filled with well-dressed men and women for the 104th time.

After struggling during the pandemic years, Pitti Uomo is back in full swing. Held twice a year in the Fortezza da Basso fortress, the men’s fashion fair plays an important role in bringing together brands, buyers and influencers from around the world. It presents next year’s spring/summer collections and showcases clothes and trends that will influence future collections. Once again, pets have their own pavilion, PittiPets, and there are also special pavilions for outdoor, activewear and Scandinavian fashion.

Swedish exhibitors include classic brands such as Amanda Christensen, Cavaliere, Hestra, Sandqvist, Stenströms and Wigéns, but also more fashion-oriented brands such as Adnym and BLK DNM.

For more from Pitti Uomo, don’t miss our previous articles such as the best of Pitti Uomo 103 and Pitti Uomo 102.

The best of Pitti Uomo 104

Classic combinations

The beige and earthy tones that are part of the spring and summer trend colors continued to be big.

Camel colored with tones of blue and orange. Photo: @marcotaddeiofficial
Tobacco colored linen jacket with blue chambray shirt. Photo: @amidestevens

Green shades

Green tones were everywhere – from soft pastels to mint and trendy kelly greens.

Jungle green safari jacket from Melik Kam. Photo: @melikkam
Soft green tones. Photo: @ncdapperofficial
Lino Ieluzzi in a mint green version of his signature jacket. Photo: @linoieluzziofficial

Colorful

Pitti Uomo is always colorful – it is part of the fair to be visible at all costs. But wasn’t there an unusual amount of color this year? Both saturated colors and pastels were visible – is it perhaps time for a shift towards more color in fashion again?

Saturated tones: jade green and terracotta. Photo: @luigi_soriano
Gui Bo and Angelique Noire in matching mustard yellow. Photo: @goncharov
Double-breasted in vintage pink. Photo: @ozanerdogan7

Striped and spacious

Large lapels and roomy fits continue to be popular, and very striped. Wear with a T-shirt or an unbuttoned shirt and bandana.

Carlos Domínguez in a double-breasted suit in a stream. Photo: @carlos_domord
Vertical stripes, large lapels and relaxed silhouettes continued to be popular. Photo: @tomoyoshi_takada
More stripes and big strokes. Photo: @rui_martins_bespoke
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