Our favorite e-commerce site CareOfCarl continues to evolve at a rapid pace. Sometimes it feels a bit repetitive, but it feels like it’s running circles around the competition in premium retail right now. There are more good online clothing stores in terms of selection and low prices, but when it comes to technology and innovation, CareOfCarl is the clear leader.
The latest launch introduces more personalized buying advice based on proprietary data analytics. On category pages, it is now possible to sort by “My style”, which means that the order in which the garments are listed changes according to your preferences. We’ve done some testing and it seems that the recommendations mainly adapt the order in which the garments are sorted when selecting “Most popular”. The spontaneous impression is good – in this case, drawstring pants go down and classic suit pants go up in the sorting, which is exactly right. There are no major differences, but you probably want to evaluate and understand the results in more detail first.
The second change is an automated “style guide” found at the top right of the page. Here, in classic Tinder fashion, you first choose which of 12 styles you like, and then 2 or more favorite brands. Based on your choices, you then receive a style recommendation, with a short description of who you seem to be and tips on brands that fit.
In this case, the Gentleman’s Guide is rated “ a hybrid of a casual, yet well-dressed style with strong influences from the more dressy wardrobe. You prefer strong quality brands and value high quality over visible logos and prints. “.
I bet you say that to all the boys … but you’re always a little flattered.
CareOfCarl then offers personalized style advice either via chat, or by appointment by phone. We hope to return with a broader review of advice and comparisons between different online retailers in this important area in the future.